Tony brings a wealth of experience from within the marketing communications sector, not only across mergers & acquisitions, but also in a strategic advisory capacity. He has led transactions across many marcomms disciplines including digital PR, corporate comms, branding, experiential, research, sponsorship and healthcare advertising. He has also advised many agencies on growth strategy and preparing for sale.
Having started his career in investment banking with Midland Group and HSBC, he subsequently became CFO of the US tech company Unisys’s largest UK discipline. He moved into marketing services in 1997, leading a 3i-backed MBO and merging CLK and Michael Peters to form the leading independent design and communications agency, Corporate Edge. He further augmented the business with a number of strategic acquisitions prior to selling the company to an Australian listed marketing communications group in 2007, realising an 11x return for investors.
Tony is a Chartered Management Accountant and Chartered Corporate Treasurer. He founded the multi-award winning M&A boutique Green Square in 2008.