Mark leads UK operations and sits on the global leadership team. He became UK CEO in August 2015 following three and half years as Chief Strategy Officer. Bringing three decades of digital and marketing experience to iCrossing, he was previously Head of Digital and Planning at Proximity London BBDO, where he developed the agency’s digital capability and led the planning and strategy team. Mark has also spent four years as MD of digital agency unit9, voted the 9th most creative agency in the UK by Adage International in 2004, alongside running cross platform marketing start-up Sleeper, a joint venture between interactive agency Deepend London and ad production company Blink. He has been a member of the British Council’s Creative Industry’s Advisory Panel and a Vice Chair of BIMA.